Make profit-generating improvements to your advertising and website.

Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

Fast Implementation

Paste the Google Analytics tracking code into each of your website pages and tracking begins immediately.

Keyword and Campaign Comparison

Track and compare all your ads, email newsletters, affiliate campaigns, referrals, paid links, and keywords on Google and other search engines.

Custom Dashboards

No more digging through reports. Put all the information you need on a custom Dashboard that you can email to others.

AdWords Integration

Buy keywords on Google AdWords and use Google Analytics to learn which keywords are most profitable to your business.

Internal Site Search

Find out how your visitors search your site, what they look for, and where they end up.

Benchmarking

Find out whether your site usage metrics underperform or outperform those of your industry vertical. Opt-in benchmarking compares your key metrics against aggregate performance metrics while preserving the confidentiality of your data.



 

Trend and Date Slider

Compare time periods and select date ranges without losing sight of long term trends.

Ecommerce Tracking

Trace transactions to campaigns and keywords, get loyalty and latency metrics, and identify your revenue sources.

Funnel Visualization

Find out which pages result in lost conversions and where your would-be customers go.

Site Overlay

See traffic and conversion information for every link as you browse your site. (no download required).

Email reports

Schedule or send ad-hoc personalized report emails that contain exactly the information you want to share.

GeoTargeting

Find out where your visitors come from and identify your most lucrative geographic markets.





Sumber : http://www.google.com/analytics/features.html